Costello College of Business News

Selling is inseparable from relationship management. In the past, the one-to-one "human touch" of a salesperson compensated for the standardized nature of their wares. However, today's sales environment tends towards customized solutions and co-creation with the client, especially in the B2B space. In many cases, these trends have greatly increased the network of stakeholders whom salespeople are obliged to keep happy. Research shows that B2B customers benefit from being more involved in the process, but what about the sales force? Does their increased interpersonal burden translate to higher risk of burnout? George Mason University School of Business Marketing Area Chair Jessica Hoppner's recently published paper in Industrial Marketing Management, co-authored by Paul Mills of Cleveland State University and David A. Griffith of Texas A&M University, finds some surprising answers.

George Mason University recently welcomed Dean Ajay Vinzé to the School of Business. Dean Vinzé comes to Mason from the Trulaske College of Business at the University of Missouri. We spent a few minutes chatting with Dean Vinzé to learn a little bit more about who he is, how he came to Mason, and his goals for his time here.

In keeping with its commitment to preparing students for the workforce of tomorrow, George Mason University School of Business recently launched a new Master of Science in Business Analytics program. Designed to provide a deeper knowledge of analytics and data-driven decision-making, the program can be completed in just one year.

Today's workforce might best be described in terms of tumult: Great Resignation, Great Retirement, Great Reshuffle, etc. In this "new normal," managers must learn to navigate a state of continual transition in their teams and organizations, while keeping up with day-to-day demands. Likewise, George Mason University School of Business Management Professors Sarah Wittman and Kevin Rockmann believe that it is time for scholars to change the way they think about role transitions to better align their theories with our increasingly uncertain world.

George Mason University is among the top 10 most diverse and innovative public universities in the country, as well as top 10 in undergraduate cybersecurity, according to U.S. News & World Report’s “2023 Best Colleges List” rankings.

Cameron Harris, BA Integrative Studies ’06, associate professor of business foundations in the School of Business, was recently awarded the George Mason University Presidential Award for Faculty Excellence in Diversity & Inclusion. Sponsored by the Office of the President, the Presidential Awards for Faculty Excellence were created to recognize, promote, and honor outstanding members of the George Mason University community for excellence in teaching, research, social impact, and diversity & inclusion. The Faculty Excellence Award in Diversity & Inclusion recognizes activities that directly advance diversity and inclusion within and outside of the Mason community.

We’ve all become familiar with the pandemic-related reasons behind the upheaval in the labor market, as well as the standard-issue solutions like trying to infuse work with purpose or offering employees remote working. While these are practical suggestions, they have not restored stability to the workforce. It is our contention that any broad-brush advice for retaining employees in the current environment will be insufficient. Whether managers like it or not, employees will demand sensitivity and adjustment to their psychological needs as individuals.

For some, working on their taxes can be an anxiety-riddled experience, but for Anne Magro, co-executive director of the Business for a Better World Center (B4BW) and associate professor of accounting, tax is where she thrives. She’s so exceptional, in fact, that Anne was honored as the top tax educator in the nation, receiving the prestigious Ray M. Sommerfeld Outstanding Tax Educator Award from the American Taxation Association (ATA) at the organization’s mid-year meeting earlier this year.

On July 1, 2022, Dr. Ajay Vinzé began his tenure as the new Dean of George Mason University’s School of Business. We sat down with Dean Vinzé to get to know him and learn about his first job, his favorite activities, and more! 

By the time Enayah Smith stepped on George Mason University’s campus for the first time as an enrolled student this fall, she was already more than a third done with her four-year degree.

In her 2021 PhD dissertation, Ashley Yuckenberg, a trained journalist and assistant professor of business communications at Mason, plumbs the ethical quandaries of crisis coverage—and provides a framework for guiding journalists through them.

George Mason University announced today that the Center for Retail Transformation at the university’s School of Business has entered into a partnership with TruRating, a customer experience and insights company with offices in London, Atlanta, and Sydney.