George Mason University's School of Business is an acknowledged center for global business research.
Faculty take a multidisciplinary approach, with the goal of ensuring that business can be a force for the greater good.
Faculty publish in leading business journals on wide-ranging global business issues, are cited by the press, and are actively engaged in making discoveries to address a wide set of societal and institutional challenges.
Three pillars define the real-world impact of Mason Business thought leadership:
Safeguarding our planet and societies from the crises identified in the United Nations Sustainable Development Goals (SDGs). Recent highlights include:
- Are Electric Cars Really Green? mic.com
- CPG Can No Longer Afford to Harm the Planet AdWeek.com
- Supporting the Honey Bee to Make the World a Better Place School of Business News
- Embedding the SDGs into Business Education The PRME Blog
Preparing global organizations and professionals for the massive technological changes that are reshaping business.
- Facilitating a Paradigm Shift: An Acquisition Playbook for the Information Age School of Business News
- As Offices Reopen, Hybrid Onsite and Remote Work Becomes Routine SHRM.org
- How to Manage Performance Evaluations in the Work-From-Home Era New York Times
- Employees Are Working An Extra Day In Unpaid Overtime Each Week Forbes.com
Fostering the creative problem-solving skills needed for success in an increasingly unpredictable world.
- Pandemic Provides Opportunity for Stretching into New Careers SHRM.org
- Using Geospatial Technology to Promote Economic Development of Africa School of Business News
- Prince Harry isn't the first famous name in tech, but his role at S.F. startup is rare San Francisco Chronicle
- For $40/Month, Equinox's Variis App Is Now Accessible to All Well+Good
School of Business Faculty Research
- September 22, 2022Exceptions may prove the rule, but they must first be explained. That is why finance researchers are drawn to the distress anomaly-- a well-documented phenomenon that challenges the risk-return paradigm in equity markets. Generally, higher-risk investments are expected to yield higher returns than safer, more stable securities. In recent years, however, studies have shown that high-credit-risk securities for companies in distress – i.e. when their already-low credit rating is being downgraded -- realize abnormally low returns compared to non-distressed securities of the same or lower risk. Academics have proposed a range of rationales for this puzzle. Alexander Philipov, finance area chair and associate professor at George Mason University, says they mainly fall into two categories.
- September 20, 2022Selling is inseparable from relationship management. In the past, the one-to-one "human touch" of a salesperson compensated for the standardized nature of their wares. However, today's sales environment tends towards customized solutions and co-creation with the client, especially in the B2B space. In many cases, these trends have greatly increased the network of stakeholders whom salespeople are obliged to keep happy. Research shows that B2B customers benefit from being more involved in the process, but what about the sales force? Does their increased interpersonal burden translate to higher risk of burnout? George Mason University School of Business Marketing Area Chair Jessica Hoppner's recently published paper in Industrial Marketing Management, co-authored by Paul Mills of Cleveland State University and David A. Griffith of Texas A&M University, finds some surprising answers.
- September 14, 2022Today's workforce might best be described in terms of tumult: Great Resignation, Great Retirement, Great Reshuffle, etc. In this "new normal," managers must learn to navigate a state of continual transition in their teams and organizations, while keeping up with day-to-day demands. Likewise, George Mason University School of Business Management Professors Sarah Wittman and Kevin Rockmann believe that it is time for scholars to change the way they think about role transitions to better align their theories with our increasingly uncertain world.
- September 8, 2022We’ve all become familiar with the pandemic-related reasons behind the upheaval in the labor market, as well as the standard-issue solutions like trying to infuse work with purpose or offering employees remote working. While these are practical suggestions, they have not restored stability to the workforce. It is our contention that any broad-brush advice for retaining employees in the current environment will be insufficient. Whether managers like it or not, employees will demand sensitivity and adjustment to their psychological needs as individuals.
- August 30, 2022In her 2021 PhD dissertation, Ashley Yuckenberg, a trained journalist and assistant professor of business communications at Mason, plumbs the ethical quandaries of crisis coverage—and provides a framework for guiding journalists through them.
- August 16, 2022Long before COVID was a household word, Dr. Ajay Vinzé, now dean of Mason’s business school, helped pioneer a collaboration with public-health officials in Maricopa County, Arizona, to help predict possible outcomes of various interventions as part of research on pandemic response. Vinzé calls this nearly decade-long partnership “a major part of my research and professional journey.”
- Information systems and operations management profs awarded $100,000 Commonwealth Cyber Initiative GrantAugust 9, 2022Brian Ngac and Nirup Menon, from the information systems and operations management area at the School of Business, were recently awarded a $100,000 grant from the Commonwealth Cyber Initiative (CCI) located in Arlington, Virginia. This Commonwealth Cyber Initiative Grant was awarded for their proposal to develop a new experiential learning program that will engage students and companies from the Commonwealth.
- July 21, 2022Hierarchy has its upsides and downsides. A pyramidical power structure works well for day-to-day decision making. But as the distance between the base and the tip of the pyramid increases, tensions between organizational tiers can create obstacles to reform. It’s a matter of “the unconscious dynamics of humans in groups and systems” rather than a deliberate response, says Renee Rinehart Kathawalla, a postdoctoral research fellow of management at Mason.
- June 7, 2022In business, a specialist strategy can sometimes be riskier than a generalist one. Competing in only one industry leaves firms highly vulnerable to heightened income volatility, with extreme gains and losses, often alternating in quick succession. Innovative firms, whose business models are based on heavy R&D investments with uncertain returns, are especially affected by these fluctuations. Kelly Wentland, assistant professor of accounting, discusses this issue.
- June 2, 2022Government corruption has universally corrosive effects on U.S. society. Yet there is little uniformity to the structure of state-level corruption oversight agencies. Syrena Shirley, an assistant professor of accounting at Mason, recently published a research paper in Current Issues in Auditing suggesting that in the fight against corruption, these structural inconsistencies are impactful.
- May 3, 2022These days, devising an outsourcing strategy involves a host of challenges and opportunities. Between deglobalization and pandemic-induced supply chain issues, the 20th century practice of moving manufacturing to wherever labor was cheapest is paying smaller and smaller dividends. As the value proposition of cost-cutting diminishes, a different rationale for outsourcing—one based upon maximizing synergies—is gaining traction. Cheryl Druehl, associate professor of operations management and associate dean for faculty at Mason, lays out a model to help managers think about how to outsource in this new world in her recently published paper in IEEE Transactions on Engineering Management.
- May 2, 2022In the earliest stage of innovation, creative proposals are judged according to their perceived novelty and usefulness. Sharaya Jones, assistant professor of marketing at Mason, has a simple yet counterintuitive rule for would-be innovators hawking their ideas: More is more. Her recent paper in Marketing Science, co-authored by Laura J. Kornish of University of Colorado Boulder, pits verbose and detailed idea descriptions against terse ones.
Faculty Teaching, Research, and Engagement Awards
- December 14, 2021Leila Austin, assistant professor of Business Foundations, was named one of the 2021 Dean’s Teaching Faculty Fellows. Austin, who has been with the School of Business for the last five years, truly values her role as an educator.
- December 8, 2021Gretchen Hendricks, instructor of Business Foundations, was named one of the 2021 Dean’s Teaching Faculty Fellows. While Hendricks joined the Foundations area in 2016, this wasn’t her first position with the School of Business.
- November 30, 2021Jeremy E. Plotnick, director of the minor programs at the School of Business, was named one of this year’s Dean’s Teaching Faculty Fellows.
- President-Elect of the George Mason University Alumni Association Named 2021 Dean’s Teaching Faculty FellowNovember 9, 2021Christine Landoll, director of Business Engagement and instructor of Business Foundations, was named one of the 2021 Dean’s Teaching Faculty Fellows. Landoll graduated from the School of Business in 1989 with a Bachelor of Science in Accounting, and again in 1992 with a Master of Science in Taxation.
- November 3, 2021For Brad Greenwood, it’s all about the students. His demonstrated contributions to teaching (in addition to research and leadership/engagement) puts him among the “best of the best” says Dean Maury Peiperl, honoring Greenwood with a 2021 School of Business Dean’s Scholar Award.
- October 27, 2021Brian K. Ngac, instructor of Information Systems and Operations Management, was named one of 2021 Dean’s Teaching Faculty Fellows. Ngac, a soon to be Triple Patriot, graduated from George Mason University in 2016 with a bachelor’s of science and again in 2017 with his master’s of science both in Applied Information Technology. Ngac is currently pursuing his doctorate in Information Technology at Mason’s College of Engineering & Computing.
- October 21, 2021Victoria M. Grady, director of the MS in Management program, was named one of 2021 Dean’s Teaching Faculty Fellows.
- January 7, 2021Heather Vough, associate professor of management, is one of four faculty at George Mason University School of Business to be named a recipient of the 2021 School of Business Dean’s Scholar Award.