Costello College of Business News

In February, George Mason University’s chapter of the American Marketing Association (AMA) hosted a successful “Flowers for Friends” fundraiser to support professional marketing events, including their attendance at the annual AMA Intercollegiate Conference (ICC).

Born and raised in Saint Petersburg, Russia, Marina Komarova, MS Business Analytics ‘24, knew she wanted to get a business degree from a respected American university.

George Mason University’s top entrepreneurs take the stage this Thursday, April 10, to make their final pitches in front of the community.

Organizational coherence and trust begin with the stories that individual employees tell themselves about their complex identities.

You can now purchase officially licensed Costello College of Business and Costello Business Alumni merchandise through our online store at business.gmu.edu/CostelloMerch.

A pair of George Mason University professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.

While book bans are not new to the American electorate, the rise in these bans since 2021 has sparked contentious media debates. Paradoxically, this has increased the readership of banned books and given politicians on both sides a platform to exploit controversy.

After the curriculum was shaped with the help of a consortium of local companies, George Mason University’s Master of Science in Technology Management was launched in the late 1990s. These companies agreed that each of them would commit to sending two employees every year as students.

Information systems professor Nirup Menon has been researching IT and health care for decades. Now, with the help of the newest tech, he’s helping hospitals translate digital transformation into better outcomes for patients.

China’s complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.

Delivering immersive, voice-driven simulations for law enforcement through building skills, gaining real-time feedback, and preparing for real-world scenarios, Kaiden AI is a software startup co-founded by its CEO Ali Aldubaisi, BS Neuroscience ’21.

Since 2008, the meteoric rise of index funds has produced extreme consolidation of corporate ownership. So far, the outcomes for firms are a mixed bag.