Lisa Gring-Pemble

George Mason University School of Business Faculty Lisa Gring-Pemble
Titles and Organizations

Co-Executive Director, Business for a Better World Center
Additional Roles: Associate Professor, Business Foundations

Contact Information

Phone: (703) 993-4174
Office Location: Enterprise Hall 124
Office Hours: Monday and Wednesday, 11 a.m. - 12 p.m. and by appointment


Dr. Lisa Gring-Pemble is the Business for a Better World Center's co-executive director. She is also an associate professor within the Business Foundations Area and co-founder of the Honey Bee Initiative. A Phi Beta Kappa graduate of St. Olaf College, she received her M.A. and Ph.D. in rhetoric from the University of Maryland. 

Since joining George Mason University in 2000, she has pursued teaching and research around three main areas: 1) global impact and engagement, 2) argumentation, rhetorical criticism, and persuasion, and 3) political communication and public policy. She is author of Grim Fairy Tales: The Rhetorical Construction of American Welfare Policy and a co-editor of Readings on Political Communication. Her work has appeared in The Quarterly Journal of Speech, Political Communication, Rhetoric & Public Affairs, and Communication Quarterly. Current research focuses on the role of rhetoric and morality in capitalist markets, the role of language in legislation on equal pay and immigration, and the role of business in addressing sustainable development goals and creating positive impact. 

She is passionate about teaching and is the recipient of the 2005 George Mason University Teaching Excellence Award, 2017 OSCAR Mentoring Excellence Award, and 2019 George Mason University Alumni Association Faculty of the Year Award. 

As Co-Executive Director for the Business for a Better World Center, Gring-Pemble supports university-wide initiatives that engage students of all majors in social innovation, social enterprise, and entrepreneurship. She is deeply involved with impact and sustainability initiatives as co-founder of the Honey Bee Initiative, member of Mason’s team in the Deans and Directors Cohort of the Global Responsible Leadership Institute (GRLI), a representative of Mason in the Champions Cycle of the Principles of Responsible Management (PRME) Initiative of the UN Global Compact, and Mason’s liaison to Ashoka.

Research Interests

  • Social impact, innovation, and entrepreneurship
  • Rhetorical criticism, argument, persuasion
  • Political communication and public policy


  • PhD - Communication, University of Maryland
  • MA - Communication, University of Maryland
  • BA - Political Science and Hispanic Studies, St. Olaf College (Northfield, MN)

Research and Awards


  • Sheckels, Ted, Janette Kenner Muir, Terry Robertson and Lisa Gring-Pemble.Readings on Political Communication. State College, PA: Strata Publishers, 2007.
  • Gring-Pemble, Lisa. Grim Fairy Tales:  The Rhetorical Construction of American Welfare Policy. Westport, CT:  Praeger Press, 2003. Reviewed in the July 2004 issue of CHOICE, an American Library Association publication.

Articles (Select)

  • Gring-Pemble, L. and Perilla, G. (2021), "Sustainable beekeeping, community driven-development, and tri-sector solutions with impact", Corporate Governance, Vol. 21 No. 2, pp. 359-372.
  • Gring-Pemble, Lisa, Anne Magro and Jackie Brown. 2019. “Business Education for a Better World.”  Redesigning Liberal Education, Johns Hopkins University Press. 
  • Gring-Pemble, Lisa and Cher Weixia Chen. “Patriarchy Prevails: A Feminist Rhetorical Analysis of Equal Pay Discourses”. Women and Language 41, no. 2 (2018): 79-103.  
  • David Levasseur and Lisa M. Gring-Pemble. 2015. (Lead Article). “Not All Capitalist Stories are Created Equal:  Mitt Romney’s Bain Capital Narrative and the Deep Divide in American Economic Rhetoric.” Rhetoric & Public Affairs, vol. 18.1: 1-32.
  • Duhita Mahatmya and Lisa M. Gring-Pemble. 2014. "DREAMers and Their Families: A Family Impact Analysis of the DREAM Act and Implications for Family Well-Being." Journal of Family Studies 20.1: 79-87.
    Gring-Pemble, Lisa. 2012. “It’s We the People . . . , Not We The Illegals”: Extremist Rhetoric in Prince William County, Virginia’s Immigration Debate. Communication Quarterly 60.5: 624-648.
  • Gring-Pemble, Lisa M. and Martha Solomon Watson. “The Rhetorical Limits of Satire:  An Analysis of James Finn Garner’s Politically Correct Bedtime Stories.” The Quarterly Journal of Speech 89.2 (May 2003):  132-53.
  • Gring-Pemble, Lisa M. “‘Are We Going to Now Govern by Anecdote?’: Rhetorical Constructions of Welfare Recipients in the Congressional Hearings, Debates, and Legislation, 1992–1996.”  Quarterly Journal of Speech (November 2001):  341–65.  (Lead Article).
  • Gring-Pemble, Lisa M. and Diane M. Blair.  “Best-Selling Feminisms:  The Rhetorical Production of Popular Press Feminists’ Romantic Quest.”  Communication Quarterly (Fall 2000):  360–79.
  • Gring-Pemble, Lisa M. “Writing Themselves Into Consciousness:  Creating A Rhetorical Bridge Between the Public and Private Spheres.”  Quarterly Journal of Speech 84 (1998):  41–61.


  • Moderator, Press and Politics Panel at the National Press Club for the George Mason University Washington Journalism and Media Conference. 12 July and 18 July 2016.


  • Presented the paper titled, “Rhetoric, Risk, and Recession: The Rhetorical Underpinnings of the Collapse of the U.S. Housing Market in 2006” at the Eastern Communication Association in Boston, Massachusetts in 2017.
  • Received a Teaching Award from George Mason University in 2017.

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