Christiana DiMattesa 

George Mason University School of Business Partner Christiana DiMattesa 
Titles and Organizations

Senior Director, Marketing, UnderArmor  


Christiana is an innovative and award-winning Retail Marketing Executive with 20+ years of high-impact marketing strategy, execution and leadership. She is an industry thought leader passionate about the future of omnichannel consumer experience with deep expertise in athletic apparel and footwear. Christiana joined the Under Armour team in 2014 and has held a variety of roles focusing on DTC channels, brand experiences and grassroots marketing. Prior to Under Armour, Christiana has held marketing roles at Foot Locker Inc and Ann Inc.  Her retail expertise scales across a strong strategic marketing portfolio for Wholesale, DTC, Full Price and Factory/Outlet commerce channels.