Costello College of Business News

Born and raised in Paris, France, Ava Uppal, BS Marketing ’19, fondly recalls baking with her mother and turning simple ingredients into heartfelt memories. Now, as a part-time MBA student and a working mother of two, she’s a small business owner and author of a new cookbook.

With their mission of “communicating the business of government,” FedWriters has embraced the innovative business collaboration at the top business school in the region by joining the Corporate Partners Program.

Under the supervision of Costello professor Derek Horstmeyer, student-driven research insights are raising eyebrows among employers—and readers of major newspapers.

Xinyi Li comes to Costello College of Business with an academic publication under her belt, as well as published research in China.

Not only are retailers failing to retain and redirect business from shuttered physical locations, but their performance elsewhere also suffers as a result.

Not all organizations measure success in dollars and cents. There are also the purists, whose unswerving integrity may deliver outsized market benefits—if they aren’t fatally misunderstood first.

Post-Covid complaints about “Zoom fatigue,” work-life imbalance, etc. belie a deeper longing for what was lost in the transition to remote work.

For John Davis, the welcoming staff and unwavering support, as well as the discussion-based class structure he found at the Donald G. Costello College of Business at George Mason University were the ideal conditions to succeed in the MBA program.

Thanking someone in advance for something you’re asking them to do increases their motivation and commitment to the task. This savvy managerial technique also raises some tricky ethical questions.

With an undergraduate degree in American government, Lou DiGioia, MBA ’07, always assumed his career would be in the political arena.

With the right operational strategy, transitioning from selling products to delivering services can be the right move for profits, people and the planet. Ioannis Bellos, associate professor of information systems and operations management (OM)  and MBA Program Director at the Donald G. Costello College of Business, and Hang Ren, associate professor of OM at Costello, have published research exploring how servicization can live up to its massive potential. 

Artificial intelligence can perform peer firm selection—a key task for investors—at least as accurately as well-established alternative algorithms and human experts, according to research by Costello profs Long Chen and Yi Cao.