Use this site to learn about what marketing has to offer. You can explore:
Description of the Major
Skills Needed
Sample Occupations
Organizations that have employed Mason Marketing Graduates
Professional Associations
Student Clubs
SOM Career Library Resources

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Description

Marketing majors learn how to match market opportunities to an organization’s goals; understand consumer needs; and design, deliver, capture and communicate the value of products and services in a dynamic, competitive environment. The knowledge students gain from this major helps them chart new pathways for domestic and global market success. In a recent study, 67% of executives questioned said they expected their hiring of marketing professionals to increase in the next few years.

Marketing majors take courses in understanding consumer and business buying, marketing research, marketing communications, internet marketing, sales management, retailing, non-profit marketing and international marketing. Marketing also offers a concentration in Internet marketing resiliency. This concentration prepares students to enhance and protect the electronic marketing efforts of their firms.

Additional information:

• Median salary in 2011 (For marketing specialist): $60,250
• Projected growth: Above average (29%+)
• 71% of polled respondents have an undergraduate degree

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Skills Needed

Background in sales and marketing Working familiarity with recent communications and media trends Computer software: Working proficiency with Microsoft Office applications, especially Word, PowerPoint, and Publisher; Adobe Photoshop Communication skills: Ability to convey messages effectively with coworkers and clients; comfortable with public speaking English language proficiency Creativity: Ability to write and design creative designs and slogans Teamwork: Ability to work well with others; delegate tasks; deliver presentations Time management: Ability to work under tight deadlines; handle multiple tasks/assignments

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Online Resources for Career Research

• What can I Do With This Major/Degree?
• Read descriptions of careers from the Occupational Outlook Handbook and O*Net.
• Adage - General Advertising homepage. Offers job postings
• Advertising - General page about the advertising industry
• Advertising and Media Jobs Page - Offers job postings and resume tools
• Alexander Ogilvy - Advertising agency
• American Marketing Association 
• Black Public Relations Society – Washington, DC 
• Communications Development Inc. - Full-service facility for print and electronic media
• Communication Arts - Creative resource for graphic design, advertising, photography, multimedia development, illustration, and art direction
• E-Site Marketing - Offers e-services
• Hill and Knowlton - Public relations group
• International Association of Business Communicators 
• IPREX Public Relations - Worldwide public relations services
• Marketing.com - General information
• O'Dwyer's PR Directory - Public relations news
• PR Newswire United Business Media - Current news
• Porter Novelli - International public relations group
• Procter and Gamble - Markets a variety of consumer products
• Public Relations Society of America, National Capital Chapter - Membership based organization for public relations 
• Public Relations Society of America 
• Widmeyer Communications - Public relations firm located in Washington, DC and New York
• Workinpr.com - Public relations homepage for general information and recruitment

 

Sample Occupations

Visit the Bureau of Labor and Statistic’s online Occupational Outlook Handbook for more information.

• Account Manager
• Advertising Account Executive
• Advertising Creative Executive
• Advertising Sales Agent
• Brand Manager
• Copy Writers and Editors
• Customer Service Manager
• Event & Meeting Planner
• Internet Marketing Manager
• Manufacturer's Representative
• Marketing Assistant/Coordinator
• Marketing Communications Specialist
• Marketing Manager
• Market Research Analyst
• Media Marketing Specialist
• Merchandising Manager
• Product Manager
• Promotions Specialist
• Public Relations Specialist / Media Specialist
• Retail Manager
• Sales Manager
• Sales Representative

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Organizations that have employed Mason Marketing Graduates

Accenture, AT&T, AXA Advisors, Baker Tilly, Capitol Advantage, Chevy Chase Bank, Cvent.com, Emergent, EMC Corporation, Enterprise Rent-A- Car, Fastenal Company, Freddie Mac, Gannett Co, Geico, The Hecht Company, Intuit, Ketchum, Marriott, MicroStrategy, PricewaterhouseCoopers, Rockbridge Associates, SCA Direct, Spherion, Sports Plus, TMP Worldwide, Wiredset, Woelfel Research Inc., and Women’s Sports Foundation

Sample Professional Associations

• American Marketing Association
  Provides industry information, research, networking opportunities and job search assistance to professionals in a broad array of marketing fields.
• Business Marketing Association
  Provides information, education and networking opportunities to business-to-business marketers and communicators.
• Sales and Marketing Executives International
  Provides industry information, education and networking opportunities to sales and marketing professionals world-wide.
• Society of Competitive Intelligence Professionals
  Provides education and networking opportunities to professionals in market research, strategic analysis and business science and technology.

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Student Clubs

• American Marketing Association
• All SOM student organizations

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Sample SOM Career Services Library Resources

• Resumes that Knock ''em Dead
• 101 Best Resumes to Sell Yourself
• Best 109 Internships
• Big Book of Jobs
• Careers in International Business
• Case in Point: Complete Case Interview Prep
• Networking Survival Guide: Get success by tapping into the people you know
• Vault Career Guide to Marketing and Brand Management
• Vault Guide to Top 50 Consulting Firm

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