Marketing Curriculum

A grade of "C" or higher is required for all MKTG major courses.

Marketing major requirements* (9 credits):

• MKTG 312 Consumer Behavior
• MKTG 351 Marketing Research Techniques and Applications
• MKTG 471 Marketing Management

Marketing major electives* (9 credits) – choose three courses:

• MKTG 311 Sales Management
• MKTG 313 Integrated Marketing Communications
• MKTG 315 Internet Marketing
• MKTG 332 Retailing and E-Commerce Management
• MKTG 333 Business to Business Marketing
• MKTG 407 International Marketing
• MKTG 451 Competitive Intelligence and Information Security
• MKTG 455 Ethnic and Multicultural Marketing
• MKTG 462 Honors Seminar in Marketing
• MKTG 481 Marketing in the Nonprofit Sector
• MKTG 491 Special Topics in Marketing
• MKTG 499 Independent Study in Marketing

Concentration in Internet Marketing Resiliency may be declared by MKTG students to help them prepare for careers in electronic marketing. Please meet with a SOM academic advisor prior to declaration of this major concentration. Students in this concentration are required to take four of the following six courses—all requiring a grade of "C" or better.

• MIS 320 Networks and Security
• MKTG 315 Internet Marketing
• MKTG 351 Marketing Research Techniques and Applications
• MKTG 451 Competitive Intelligence and Information Security (required)
• MKTG 471 Marketing Management
• MKTG 491 Special Topics in Marketing

*For course descriptions see the University Catalog.