Undergrad Business Students

Marketing Curriculum

A grade of "C" or higher is required for all MKTG major courses.

Marketing major requirements* (9 credits):

  • MKTG 312 Consumer Behavior
  • MKTG 351 Marketing Research Techniques and Applications
  • MKTG 471 Marketing Management

Marketing major electives* (9 credits) – choose three courses:

  • MKTG 311 Sales Management
  • MKTG 313 Integrated Marketing Communications
  • MKTG 315 Internet Marketing
  • MKTG 332 Retailing and E-Commerce Management
  • MKTG 333 Business to Business Marketing
  • MKTG 407 International Marketing
  • MKTG 451 Competitive Intelligence and Information Security
  • MKTG 455 Ethnic and Multicultural Marketing
  • MKTG 462 Honors Seminar in Marketing
  • MKTG 481 Marketing in the Nonprofit Sector
  • MKTG 491 Special Topics in Marketing
  • MKTG 499 Independent Study in Marketing

Concentration in Internet Marketing Resiliency may be declared by MKTG students to help them prepare for careers in electronic marketing. Please meet with a SOM academic advisor prior to declaration of this major concentration. Students in this concentration are required to take four of the following six courses—all requiring a grade of "C" or better.

  • MIS 320 Networks and Security
  • MKTG 315 Internet Marketing
  • MKTG 351 Marketing Research Techniques and Applications
  • MKTG 451 Competitive Intelligence and Information Security (required)
  • MKTG 471 Marketing Management
  • MKTG 491 Special Topics in Marketing

*For course descriptions see the University Catalog.

George Mason University School of Management

Ranked by U.S. News & World Report in the top 15 percent of all AACSB accredited business schools, the School of Management is one of only 10 percent of business schools worldwide that is accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB) International.

Privacy

Locations

Fairfax
Arlington

Herndon

Main Campus
School of Management
4400 University Drive, MS 1B1
Enterprise Hall
Fairfax, VA 22030
703-993-1880

AACSB Accreditation