Business Development for the Real Estate Industry

Leaders in business development all share five common themes. They exude on aura of high integrity; they convey unlimited positive enthusiasm; they say thank you more times than one would ever believe possible; they are amazing storytellers; and they extend their reach into the community by doing good will. Business development can be broken down into five categories that, if followed with passion, will ultimately guaranty a successful career.

This streamlined two-day workshop will also highlight the importance of ROl, accountability, and record keeping that will act as a foundation to help implement strategic goals and change management in order to achieve targets, Mendell adds polish to the rudimentary techniques of business development with a review of basic etiquette. Anyone in any industry can benefit from this course. The principles apply to CEOs and beginners. Everyone needs reminders and inspiration.

Learning Objectives:

  1. Gain ways to set realistic clear goals along with a path to measurable and attainable tactics.
  2. Get armed with great support books to help define scenarios for risk assessment, business etiquette, marketing, emotional support, along with tried and true tactics to win jobs.
  3. Grasp the art of storytelling and use it to strengthen presentations and win new work.
  4. Understand why the basic elements of empathy which include etiquette enhance all business development.


Marilynn Deane Mendell, president, WinSpin CIC, Inc., specializes in branding, public relations, marketing, and change management for architects, engineers, landscape architects, and non-profits. A well-recognized regional and national speaker, Mendell's recent speaking engagements include: AlA Design DC regional conference 2006, 2007, 2008, 2009, and 2010; numerous AlA CE U courses; 2007 NeoCon® East; 2008, 2012, and 2013 NeoCon® Chicago; keynote speaker Zweig White National Conference 2007; Build Boston 2008; and SMPS regional conference 2008. She most recently presented at the AlA National Convention in June, 2013 on the topic of business development.

Nationally recognized for her expertise in branding and her signature marketing campaigns, Mendell was named 2008 Washington Women in Public Relations Woman of the Year, 1988 Woman of the Year by The New York State Department of Labor, and was Everywoman Opportunity Center Woman of the Year 1988. An accomplished author, Mendell has written articles for numerous local and national publications and won regional and national awards. She has been featured on Good Morning America and has appeared on countless segments for Channel 7 in Buffalo, New York.

George Mason University School of Management

Ranked by U.S. News & World Report in the top 15 percent of all AACSB accredited business schools, the School of Management is one of only 10 percent of business schools worldwide that is accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB) International.





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