Competing in China: Local Firms, Multinationals, and Alliances

A research conference sponsored by the George Mason University School of Management

Over the past decade, interest in business practices in China has been gaining momentum. China's fast growing economy presents numerous opportunities to businesses in China as well as to Western businesses desiring to enter China.

With its rich and influential culture, many business practice phenomena in China are unique and potentially indigenous to China's dynamic market. Among others, guanxi, informal norms, state-owned enterprises, and government regulations all present opportunities as well as challenges when China pursues a capitalistic market economy within a socialistic political regime. Understanding these phenomena and their impact on the behavior of the firm, the manager, and the employee is crucial to help businesses successfully compete in China and successfully collaborate with partners in China.

Our goal is to foster the development of a coherent, cumulative body of knowledge regarding business practices in China across multiple disciplines, including accounting, finance, management, marketing, and operation systems.

Conference Program

The papers that will be presented in this conference are aimed at the following broad themes:

  • New Consumption Behaviors
  • CEO & Leadership
  • Competitive Advantages
  • Corporate Governance
  • Institutions and Environment

Authors of the papers come from more than a dozen universities and several countries. Selected papers from the conference will be published in a special issue of the Journal of Business Research subsequent to the conference.


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George Mason University School of Management

Ranked by U.S. News & World Report in the top 15 percent of all AACSB accredited business schools, the School of Management is one of only 10 percent of business schools worldwide that is accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB) International.





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