Marketing and the efficient functioning of profit and nonprofit organizations.
Methods of marketing compliance for fiscal and philanthropic organizations.
Economic measurement to fill gaps in administrative data sets.
PhD, City University of New York
MBA, City University of New York
BS - Economics, New York University
Kevin F. McCrohan is a professor of marketing in the School of Management. He has been a Senior Fulbright Scholar at the School of Management, Kathmandu University, Nepal as well as Senior Fulbright Scholar at Trinity College in Dublin, Ireland.