- Strategic alliance
- International marketing
- PhD - Business Administration, Duke University
- MS - Statistics, Duke University
Dr. Ning Li came to George Mason University in August of 2005 after serving on the marketing faculty at the Lerner College of Business and Economics at the University of Delaware.
Her research centers on two primary areas: the intersection of business to business strategic alliances and the marketing strategies of firms in the international marketplace. Discoveries from her research highlight the performance impact of strategic alliances on entrepreneurial or established firms and performance levels of strategic alliances in global markets. Marketing strategy, strategic alliance management, and business-to-business marketing are areas of particular teaching interest and expertise for Dr. Li.
Dr. Li has published in the Journal of Marketing, the Journal of the Academy of Marketing Science, Industrial Marketing Management, the Journal of Business Ethics, the Journal of Consumer Marketing, and various national marketing conferences.