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Li, Ning

Academic Unit:Marketing
Position:Assistant Professor
Phone:703-993-1227
Office Location:Enterprise Hall 133
Office Hours:Tuesday 1:30 - 2:30PM & By Appointment
Research Interests:
  • Strategic alliance
  • International marketing
Education:
  • PhD - Business Administration, Duke University
  • MS - Statistics, Duke University
Profile:

Dr. Ning Li came to George Mason University in August of 2005 after serving on the marketing faculty at the Lerner College of Business and Economics at the University of Delaware.

Her research centers on two primary areas: the intersection of business to business strategic alliances and the marketing strategies of firms in the international marketplace. Discoveries from her research highlight the performance impact of strategic alliances on entrepreneurial or established firms and performance levels of strategic alliances in global markets. Marketing strategy, strategic alliance management, and business-to-business marketing are areas of particular teaching interest and expertise for Dr. Li.

Dr. Li has published in the Journal of Marketing, the Journal of the Academy of Marketing Science, Industrial Marketing Management, the Journal of Business Ethics, the Journal of Consumer Marketing, and various national marketing conferences.

George Mason University School of Management

Ranked by U.S. News & World Report in the top 15 percent of all AACSB accredited business schools, the School of Management is one of only 10 percent of business schools worldwide that is accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB) International.

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Locations

Fairfax
Arlington

Herndon

Main Campus
School of Management
4400 University Drive, MS 1B1
Enterprise Hall
Fairfax, VA 22030
703-993-1880

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