Peter Hahn teaches internet marketing in the School of Management at George Mason Univeristy. He brings 10 plus years of experience at United Way Worldwide, the leadership organization for the largest charity in the world. As vice president of national engagement, Hahn is currently leading United Way's campaign to cut the high school drop-out rate in the U.S.
Previously, Hahn was United Way's global creative director. During that time, he led efforts to update and improve United Way's brand identity and brand architecture systems and launched the highly-successful LIVE UNITED campaign in the United States and Latin America.
Hahn has expertise in brand strategy/management, nonprofit marketing, building social action campaigns, brand identity management (logo and visual systems), corporate communications, executive communications, Internet marketing, social media marketing, market research (especially internet based), managing a global brand, and building brand trust.