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Martinez, Favio

Academic Unit:Marketing
Position:Adjunct Professor of Marketing
Phone:703-993-4446
Office Location:Enterprise Hall, WS 149A
Office Hours:By Appointment
Education:
  • Certificate - Hispanic Marketing Communications, Florida State University
  • MS - International Management, Thunderbird School of Global Management
  • BA - International Relations, American University
Profile:

Favio Martinez is passionate about helping organizations meet business objectives by focusing on the audiences that brands need to connect with in a culturally relevant manner. For 15+ years, he has worked with U.S. domestic and international private and public sector organizations, leading integrated marketing and communications programs for the Army National Guard, College Parents of America, Discovery Channel, NCLR (National Council of La Raza), the U.S. Hispanic Chamber of Commerce, and WMATA (Washington Metropolitan Area Transit Authority) among others.

A native Atlantan of Colombian parents, Martinez loves sweet tea and a Bandeja Paisa. He currently heads marketing and branding efforts for the IDB (Inter-American Development Bank), and lives in the Washington, D.C., metro area with his wife and two young children.