Resort Sales/Marketing Summer Internship Opportunity

April 4, 2013


Capon Springs & Farms – Resort sales/marketing summer intern

Great opportunity to assist a third generation family owned and operated all-inclusive seasonal resort to improve growth outside its current guest base to the group and leisure markets.  Help build a sales component and social media presence from the ground up while working in a scenic mountain area, with great food, healthy spring water and a variety of recreational opportunities.

3-4 years of college in marketing, some sales experience, strong organizational skills and familiarity with database software and be detail-oriented, good telephone and internet research skills a must.  Journalism and PR experience a bonus.

Applicants must obtain a thorough understanding of Capon’s unique service, heritage and operating style.  Expected time commitment: 20-40 hours/week with flexible scheduling and both onsite and offsite time. Position could develop into a part time position during the regular school year.

1) Group Sales Support – assist with research and maintain active lead generation & follow-up, data entry and maintain customer relations management (CRM)
2) Government business- work with federal and state representatives as well as DC based meeting groups to locate and follow up with compatible groups
3) Marketing Support: help create printed materials, in-house newsletters, with emphasis on electronic communications and social media development
4) Reservation and/or front office support to assist with in-house guest referral and retention

Lodging and meals provided along with negotiable stipend

Market segments
The goal is to fill in the resort season’s shoulder periods in May, June, September and October with small and midsize groups that will value the unique retreat-like experience that Cs&F has to offer. Over the past several years, CS&F has upgraded meeting facilities and added a spa to better attract and support groups.

Leisure: Family reunions, active seniors, couples, outdoor recreationalists
Targeted groups: Group size: 10 – 100   Length of stay: 1-5 nights (average 2 nights)
Geographic target: 2-3 hours drive (DC area, Charlottesville, Richmond)
Typical group purpose: strategic planning, team building, training, retreat
Group sample types:  business retreats, association boards, government agencies, pastor retreats, school administrators, affinity groups and senior centers
Affinity group sample themes: spa/wellness, yoga, golf, bridge, quilting, hiking, history
Group style: informal, outdoors, relationship-oriented, limited alcohol, unplugged

Contact Information:  Email cover letter and resume to Jonathan Bellingham  304-874-3695

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About Mary Byerley

Mary Byerley works for the School of Management in the Office of Academic and Career Services. She has been with George Mason University for 15 years.

View all posts by Mary Byerley

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