Networking Event on January 10, 2012 – GMU Alumni Group
Join us for an insightful discussion on why Product Strategy is Essential to Drive Your Company’s Revenue Growth – Refreshments sponsored by GMU SOM Alumni Chapter.
Hector Del Castillo, Product Marketing Director, AIPMM will be discussing:
- Why do you need to define a product strategy for your company?
- What are the benefits of implementing a product management process?
- What are critical knowledge areas and key activities to create successful products?
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy. We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business. We will describe the typical product lifecycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
This presentation is for technology managers, entrepreneurs, innovators, product managers and marketers, and business owners that want to expand their knowledge about how to create successful products that customers demand.
The Association of International Product Marketing and Management (AIPMM) is where product professionals go for answers. It is the world’s largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing company landscape. It is the only organization that represents and provides certification for professionals who manage the entire product life-cycle throughout any industry. For more information, visit www.aipmm.com.
Tuesday, January 10, 2012
6:30 PM to 8:30 PM (ET)
Arlington GMU Campus
Founders Hall, Room 126
3351 Fairfax Drive