Corporate Social Responsibility: Not Just a Trend

April 11, 2011

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Corporate Social Responsibility is one of the latest buzz words, but it is more than just a trend—it is becoming the new expectation for businesses. At the School of Management, we are excited to offer an executive seminar on corporate social responsibility as well as other distinctive business education programs to prepare global business leaders for the future.

We are currently incorporating CSR into courses, and particularly, our student organizations have also taken a great lead in introducing it to other students. For instance, Beta Alpha Psi, our accounting honor society, hosted a panel to educate our next generation of global leaders on the importance of CSR.

Business leaders—regionally, nationally and internationally—are increasingly becoming aware of the importance of CSR. The School of Management is currently working on new initiatives with the Fairfax County Chamber of Commerce and numerous local businesses to elevate the conversation among local business leaders. From helping the hungry and homeless to supporting education and career development, engaging in sustainability projects and much more, businesses in Fairfax County are committed to the community in which they operate, and we are setting a great example.

We need to continue to share the importance of CSR with other business leaders. One approach is by increasing the number of documented success stories so we can help prove that CSR is cost effective and that sustainability is a competitive advantage.

As you can see, here at Mason we are already becoming a focal point for CSR work. Mason recently announced the creation of the Center for Social Entrepreneurship and Innovation which will become a hub for CSR. The School of Management will play a vital role in the center’s development. In addition, Mason has a partnership with the Phoenix Project, a Virginia-initiated project to develop and implement effective social media tools to create high-quality student service learning.

At the School of Management, we strongly believe that our responsibility goes beyond providing our students and business leaders with rigorous academic courses; our responsibility is to people, the planet, as well as to business profits. We must take it upon ourselves to create a future and to build a community that we are proud to pass on to future generations, and do what is right for the environment and mankind.

It is my hope that one day, we will no longer have to use the term Corporate Social Responsibility or CSR. One day, it will just be responsibility and responsible business.

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About Jorge Haddock

I am the dean of the School of Management at George Mason University. I earned a BS in civil engineering from the University of Puerto Rico, an MS in management engineering from Rensselaer Polytechnic Institute, and a PhD in industrial engineering from Purdue University. My primary teaching interests include operations research, production planning and information technology. My primary research interests involve the design and implementation of effective information technology, production and service systems, as well as their effect on corporate culture.

View all posts by Jorge Haddock

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