MARKETING

The marketing program prepares students for a broad range of global and domestic career options. Opportunities are increasing in marketing as government agencies, the nonprofit sector, service industries and small businesses adopt a marketing orientation traditionally perceived as a practice limited to large corporations.

A major in marketing provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, consumer behavior and advertising management. Since marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science and foreign languages.

Career Exploration

Course Descriptions

Degree Requirements